Financing Not Fundraising: 7 Mistakes in Your Nonprofit's Fundraising Plan
I can’t tell you how often I hear nonprofit leaders complain about how difficult it is to raise money, how tired they are of banging their head against the wall, how difficult this economy is. Well,...
View ArticleA Case Study in Getting Nonprofit Fundraising Right
I’ve written before about when nonprofit fundraising goes really wrong. An organization that I donated to a few times refused to leave me alone after 11 years of ignored solicitations. Today I want to...
View ArticleNextGen Donors and the New Golden Age of Philanthropy
A new report from the Dorothy A. Johnson Center for Philanthropy and 21/64 gives us the first real glimpse into the minds of the next generation of philanthropists, and it’s fascinating. These are not...
View ArticleFinancing Not Fundraising: Create Donor Personas
There’s a key practice in business marketing, creating buyer personas, that I think nonprofit fundraisers would be wise to adopt. It is a great fallacy of nonprofit fundraisers to think that anyone...
View ArticleInvesting in a Sustainable Nonprofit Future
I wrote last month about the crippling nonprofit fear of investment. Related to that, nonprofits need to understand and embrace the concept of Return on Investment. Nonprofit leaders often exist in...
View ArticleThe Gentle Art of Nonprofit Board Herding
There is such a hunger in the nonprofit sector for help wrangling the board of directors. Because the board is a disparate group of volunteers, it can often seem impossible to get their attention, let...
View ArticleDoes Your Nonprofit Know How to Attract Big Donors?
One of the reasons fundraising can be so exhausting is that nonprofit leaders spend too much time chasing small gifts, or relying too heavily on government contracts with too many hurdles. One way to...
View ArticleWhat Nonprofits Really Need From Their Donors [Video]
My hope in creating the growing library of Social Velocity videos is that nonprofit leaders will use the topics as a jumping off point for honest discussions with boards and donors. It can often be...
View ArticleThe Problem With Nonprofit Events
I was speaking to a group of nonprofit leaders recently about how to Move from Fundraising to Financing, and when I came to the part about events, the room went predictably quiet. Looks of shock shot...
View Article3 Questions To Regularly Ask Your Development Director
Beyond the mistakes nonprofit leaders often make in staffing their fundraising function, the relationship itself between a nonprofit executive director and the development director (or whatever you...
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